Hi, I’m Ashlea.

I’m a brand, marketing and digital consultant with more than a decade of experience helping consumer brands connect with people, grow their digital presence and turn good ideas into commercially effective marketing.

My career has taken me from Perth to New York and back again, spanning brand strategy, eCommerce, digital marketing, partnerships, content and customer experience.

I spent much of my career in New York, including six years with lifestyle and wellness brand Satya Jewelry, where I ultimately led Marketing & eCommerce. Working across everything from brand campaigns and digital acquisition to eCommerce strategy, partnerships and customer retention gave me something I still bring to every project today: the ability to see the whole customer journey rather than marketing as a collection of separate channels.

I’ve worked with founders, creative teams, agencies and commercial leaders, managed significant digital marketing budgets, built partnerships with influential names and brands, and helped translate brand stories into experiences that ultimately need to perform.

Selected Experience & Consulting

Satya Jewelry

eConsultancy

Perth Airport

The Marketing Room

Ishta Yoga

Swift-Morris Interiors

Emirates Woman Magazine

Miss Universe

New York experience. Perth perspective.

I love the thoughtful part of marketing — finding the opportunity, understanding the customer, defining the story and deciding where a brand should focus.

But I’m equally interested in execution. Because a beautiful strategy is only useful if somebody can turn it into a campaign, a piece of content or a partnership with a commercial result.

That combination of strategic and hands-on experience is at the heart of how I work. And I also care about the numbers:

Traffic. Conversion. Acquisition. Retention. Revenue.

Because the most important marketing happens when those two worlds work together.

Work With Me